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Virtual Assistant 101: Duties, Limitations, & Advantages

Virtual Assistant 101: Duties, Limitations, & Advantages

What are Virtual Assistants?

Virtual assistants are people who provide administrative assistance to entrepreneurs online. Unlike typical assistants or secretaries who are in the office, virtual assistants work in the comfort of their homes. However, this doesn’t lessen that their workload just because it’s online. The number of responsibilities and tasks are still the same. They would use software such as Google Calendar, Zoom, and Xero to conduct business.

What Are Their Duties?

In a nutshell, their primary duties are to carry out the menial tasks for the CEOs. They have to make the lives of the CEOs easier. From ensuring the departments are doing their deliverables to reminding today’s schedule, these lighten the workload of the CEOs. From frontend to backend, virtual assistants are there to represent the CEO and do the minuscule tasks for them. As a result, CEOs can focus on more pressing matters such as contracts, dealing with very important clients, etc.

Aside from the typical administrative duties, they sometimes do minor bookkeeping, graphic design, and content writing. They may not be focusing on those matters but they would still get involved during the process. This is important as the virtual assistant deals with other departments in the company. Being familiar with how certain things work helps the virtual assistant create better assessments and judgments. They may also do customer services and provide consumer-friendly assistance as well.

Where the Limitation Starts

Because of those aforementioned duties, it is important for a good virtual assistant to have a wide set of skills. This requirement becomes a limitation for those who want to join the industry. Those who don’t have these attributes won’t make it. Otherwise, they are free to join and prosper.

Although, they don’t have to be a master of all these. A basic understanding and room for improving them are enough. Another requirement is enough multitasking skills to juggle workload and dealing with clients and the CEO. Being a virtual assistant is not easy at all, that’s why one must have these attributes at the very least to survive.

Patience

Not all clients are perfect, that’s why it is important for a good virtual assistant to be patient. It is also equally important to have fair expectations and embrace those imperfections to make things work. Having impossible expectations and not giving room for flaws will only cause unnecessary conflicts between the virtual assistant and the client.

Hardworking

Just like all jobs, another main requirement to be a good virtual assistant is being hardworking. They must be able to withstand the huge workload while being able to catch up with the client’s needs as well. Although this doesn’t mean selling one’s soul to the company, going the extra mile will pay off as well. Employees must also show that they are worth what they are being paid for.

Wide Set of Skills

As mentioned earlier, virtual assistants will be dealing with a wide range of tasks. With that, it is important to have a wide set of skills as well to adapt. They don’t have to be actual experts since there are others who specialize in those areas, but basic knowledge will do. This is important because virtual assistants will be dealing with different departments and clients. With that, they must have at least the basic knowledge to know what’s happening and what they can do to help.

Quick Sense & Common Sense

While on the job, it is important to have quick senses and awareness of the surroundings. Always take note of the things that needed improvement, approval from the executive, etc. More importantly, a good virtual assistant must be aware and take note of the things the client needs. Also, being aware and taking notes aren’t enough, actions must be done as well. If a department looks like they lack something, it must be taken care of immediately. If the client needs something, it must be addressed immediately.

Another important factor here is common sense as not everything will be spoonfed to the virtual assistant. They must be able to pick up social cues and use their common sense to address the situation. This is important as they will be representing the client at times.

Willingness to Learn

In this ever-changing society, having the willingness to learn is an asset. Because with additional knowledge comes a chance to improve and evolve as an individual and as a company. When virtual assistants are willing to be trained, they can unlock their potential and open more opportunities.

Financial Advantages of Virtual Assistance

These days, it seems that the virtual assistant industry has been growing and will continue to grow. In the Statista survey, the outsourcing industry went up to approximately $85 billion and it would potentially keep growing. With that, more people are getting into becoming virtual assistants. Its remote setup is more suitable plus they can save more compared to being a full-time employee in an office.

For Employees

Financially speaking, there is a lot of potentials for the virtual assistant industry to grow. Workers can save more since they’re just at home. There’s no need to spend money on transportation, restaurant, etc. These virtual assistants who are working from work are said to be able to save money. The only thing needed for them to be able to work is a decent device and a stable internet connection. Once, they have those covered, they can work anywhere they want. The convenient setup of being a virtual assistant contributes to its growth and it encourages more people to become one.

For Companies

On the other hand, the cheaper cost of virtual assistants helps companies thrive. With the money they can save, CEOs can focus on more pressing financial matters or invest. As a result, a higher income and financial growth become more possible.

What Makes Filipino Virtual Assistants Special?

What Makes Filipino Virtual Assistants Special?

Virtual assistants are becoming more popular recently as companies switch to a more flexible option in employment. This is mainly caused by the pandemic which forced businesses to incorporate work-from-home culture instead of the usual office setting. Aside from that, there are many benefits that virtual assistants bring to the company:

  • It decreases the company’s costs by 78%. Usually, you can have a virtual assistant for $10 per hour as the lowest price. Meanwhile, in Gabtech Global, the cost of a virtual assistant can go as low as $4 per hour.
  • An 8-hour work can be done within 3 hours thus it saves time for the company.
  • There is more work-life balance for both employees and executives.
  • It is a growing community thus there are more opportunities and more options for both job seekers and employers.
  • There is more flexibility in terms of work.

With all those advantages and more, almost 90% of businesses have switched to this kind of setup. During this time, the Philippines has provided a lot of support in terms of virtual assistance. In fact, the Philippines is the fifth-largest supplier of online labor such as virtual assistants worldwide. Among these, 34% are involved with data entry/internet research, 13% are virtual assistants, and 8% are customer service representatives.

What are Virtual Assistants?

Virtual assistants are people who provide assistance to executives online. Basically, they make the lives of the CEOs easier by providing assistance in different departments of the company. They will be doing the minuscule tasks such as scheduling and following up on tasks in place of the CEO. With that, there is no need for CEOs to waste their time and they can allocate it instead in more pressing matters.

Unlike typical assistants or secretaries who are in the office, virtual assistants work in the comfort of their homes. However, this doesn’t lessen that their workload just because it’s online. The number of responsibilities and tasks are still the same. In addition, they would use software such as Google Calendar, Zoom, and Xero to conduct business.

Aside from the typical administrative duties, they sometimes do minor bookkeeping, graphic design, and content writing. They may not be focusing on those matters but they would still get involved during the process. This is important as the virtual assistant deals with other departments in the company. Being familiar with how certain things work helps the virtual assistant create better assessments and judgments. They may also do customer services and provide consumer-friendly assistance as well.

The Key Attributes of a Good Virtual Assistant

To know why Filipinos are special, let’s get to know first what are the good attributes of a virtual assistant. Being a virtual assistant is not easy at all, that’s why one must have these attributes to make sure they are qualified for the job.

Patience

Not all clients are perfect, that’s why it is important for a good virtual assistant to be patient. It is also equally important to have fair expectations and embrace those imperfections to make things work. Having impossible expectations and not giving room for flaws will only cause unnecessary conflicts between the virtual assistant and the client.

Hardworking

Just like all jobs, another main requirement to be a good virtual assistant is being hardworking. They must be able to withstand the huge workload while being able to catch up with the client’s needs as well. Although this doesn’t mean selling one’s soul to the company, going the extra mile will pay off as well. Employees must also show that they are worth what they are being paid for.

Quick Sense & Common Sense

While on the job, it is important to have quick senses and awareness of the surroundings. Always take note of the things that needed improvement, approval from the executive, etc. More importantly, a good virtual assistant must be aware and take note of the things the client needs. Also, being aware and taking notes aren’t enough, actions must be done as well. If a department looks like they lack something, it must be taken care of immediately. If the client needs something, it must be addressed immediately.

Another important factor here is common sense as not everything will be spoonfed to the virtual assistant. They must be able to pick up social cues and use their common sense to address the situation. This is important as they will be representing the client at times.

Wide Set of Skills

As mentioned earlier, virtual assistants will be dealing with a wide range of tasks. With that, it is important to have a wide set of skills as well to adapt. They don’t have to be actual experts since there are others who specialize in those areas, but basic knowledge will do. This is important because virtual assistants will be dealing with different departments and clients. With that, they must have at least the basic knowledge to know what’s happening and what they can do to help.

Willingness to Learn

In this ever-changing society, having the willingness to learn is an asset. Because with additional knowledge comes a chance to improve and evolve as an individual and as a company. When virtual assistants are willing to be trained, they can unlock their potential and open more opportunities.

Why Filipinos?

With all those factors mentioned, it is obvious why Filipinos are the better option for virtual assistants:

  1. Filipinos have better proficiency in English. According to 2020 EF English Proficiency Index, the Philippines have a “high” English proficiency level as it places 27th out of 100 countries and territories.
  2. Filipinos are known for their unrivaled work ethic which is why they are some of the best workers in the world.
  3. Along with these come their willingness to learn new things (which is why they are on-demand in other countries) and their wide set of skills.

These two key points show what makes Filipino special in the world of virtual assistance as well as why they are on-demand. In line with this, Filipinos will continue impressing foreign clients and represent the country in this industry.

Quick Guide to Best Online Jobs for Filipinos

Quick Guide to Best Online Jobs for Filipinos

Prior to the pandemic, online jobs has been just an alternative way of working or an extra way to earn cash. Usually, people have online jobs to earn extra money aside from their nine-to-five jobs or classes. Back then, online jobs aren’t usually seen as the main source of income for most Filipinos – until the pandemic hit. A lot of businesses either had to shut down or lay off some of their workers due to loss of revenue. Moreover, going out for work has become riskier because of the virus.

Because of this, a lot of Filipinos have to resort to online jobs as their main source of income. It is safer and it is also more convenient due to its setup. All that is needed is a stable internet connection and a device such as a laptop or desktop computer. Oftentimes, online jobs even pay more than the regular nine-to-five office jobs. Also, it can be flexible and you can work during your preferable hours.

A lot of sites talking about online jobs are too long that it’s exhausting to go through them one by one. To help spare you the trouble of going through the entire thing, here’s a quick guide to the best online job based on skill. This will help you find the perfect job based on what you can do and what you’re good at.

Jobs for Eloquent Writers

If you’re a passionate writer and good at realizing a company/client’s vision into words, then read on. There are a lot of perfect jobs out there for you online. To become an online writer, it is crucial to have great – if not impeccable – grammar and style of writing. Another quality employers look for is vast knowledge in different topics or at least the capability to write about them. Writers will also be asked by their employers to think of topics that’s why creative and critical thinking is important.

Writers are commonly freelancers and they work as per the client’s request. Sometimes, they would charge per hour while others would charge per word. These would depend on the writer’s preference as well as on the nature of their employment. Freelancers can charge however they want – and some can charge more than others. However, being a freelancer can be unstable since it could be a challenge looking for a client. Meanwhile, those who are under an outsourcing company like Gabtech Global are more stable and secure. Also, the cost won’t be too heavy for the client.

Think you have the qualities of a good writer? Then take a look and consider these online jobs:

  • Content Writer – content writers have a more broad range of topics and types of written content to write – depending on the client. Usually, content writers need to write blogs that are related to the company and the services they provide. For example, wellness companies would ask their content writers to write anything related to wellness. They may also write other content for websites, emails, etc.
  • E-Book Writer – e-book writers may have a single topic to write about, but it’s more extensive in terms of word count and research.
  • Proofreader – proofreaders may not be mainly focused on writing, but they ensure that the overall output has zero mistakes in terms of grammar and punctuation.
  • Editors – editors are a combination of writers and proofreaders, aside from making sure that there are minimal to zero grammatical mistakes, they also rewrite parts of the output to make it better.

Marketing Work Opportunities

Those who have worked in marketing in an actual office prior to the pandemic can still find opportunities online. Aside from having the knowledge related to marketing, it is important to have interpersonal skills as well. Those who work in marketing have to deal with different kinds of people as their client, customer, or partner. As a result, they must be open-minded, observant, and a good listener and communicator.

If you think you’re up for marketing, might as well apply for these jobs:

  • Market Researcher – this doesn’t require much interpersonal communication, but as the name implies, this job requires extensive research and analysis. Researchers must be able to go through several papers and process them. Additionally, they must know how to analyze and apply them to the company’s goals and vision.
  • Digital Marketing Manager – at this age, most companies have already adjusted to digital marketing. With that, it is important to have a manager who is both tech-savvy and knows a lot about marketing. They should be able to navigate their way around the complex world of digital marketing and surpass the competition.
  • Customer Service Representative – they focus more on the welfare and experience of the customer during the business transaction. Customer service representatives must be patient and good at communicating as they handle customer feedback and complaint. Also, they must be able to retain customer’s loyalty to the company. Sometimes, they also offer and market products to potential customers as well.

For the Tech-Savvy

Obviously, the tech-savvies are the ones who are adjusting well to online jobs. It’s because the nature of the expertise relies upon the internet and technology. To take on these jobs, one must have background knowledge as to how things work like coding, web developing, etc. It is important to know that these skills are usually not just something that you can learn on the spot. To qualify for these jobs, they must have enough background and experience to assure the quality and delivery of services.

If you have the background, experience, and expertise, check out these jobs:

  • Web Developer – web developers are the ones behind the backbone of websites. They would use programming languages and they must know HTML, CSS, and JavaScript. They may also design the website if they have the skills for it.
  • SEO Specialist – SEO is very important for companies if they want to keep their brand on the radar online. With that, SEO specialists can help out. They are the ones in charge of increasing the quality and quantity of website traffic. Also, they increase the company’s website’s visibility on search engines via content creation and cross-linking.
  • Graphic Designer – graphic designers require both technical and creative skills. They are the ones in charge of creating visual content like newsletters and ads that will appease potential customers. They must have a wide range of knowledge in different designing tools and apps and creativeness that stands out.

There is a wide range of jobs for a different set of skills that is out there for everyone. It only takes determination, patience, and more grinding to get the job. Determination to keep wanting to get the job that you want. Patience to go through different job postings and websites as well as wait for their responses to your job application. Lastly, grinding and working hard not just when you finally get the job but also before that as you educate and train yourself.

Virtual Assistant: What’s in it Today & in the Future

Virtual Assistant: What’s in it Today & in the Future

Virtual assistants have become on-demand especially during the pandemic where even CEOs have to stay inside their homes. With that, it’s better to have menial tasks being handled by virtual assistants for a cheaper price. This kind of situation bides well when you’re an entrepreneur struck by the pandemic and cutting costs. Because of that and more, we can see that more and more people are relying on virtual assistants.

What are Virtual Assistants?

Virtual assistants are people who provide administrative assistance to entrepreneurs online. Unlike typical assistants or secretaries who are in the office, virtual assistants work in the comfort of their homes. However, this doesn’t lessen that their workload just because it’s online. The number of responsibilities and tasks are still the same. They would use software such as Google Calendar, Zoom, and Xero to conduct business.

Duties and Skill Requirements

In a nutshell, their primary duties are to carry out the menial tasks for the CEOs. They have to make the lives of the CEOs easier. Mainly, the reason why virtual assistants are crucial for businesses is that they can do menial tasks for CEOs. From ensuring the departments are doing their deliverables to reminding today’s schedule, these lighten the workload of the CEOs.

Aside from the typical administrative duties, they sometimes do minor bookkeeping, graphic design, and content writing. They may not be focusing on those matters but they would still get involved during the process. This is important as the virtual assistant deals with other departments in the company. Being familiar with how certain things work helps the virtual assistant create better assessments and judgments. They may also do customer services and provide consumer-friendly assistance as well.

Because of those aforementioned duties, it is common for a good virtual assistant to have a wide set of skills. They don’t have to be a master, but a basic understanding of how to make them work is enough. Another requirement is enough patience and multitasking skills to juggle workload and dealing with clients and the CEO.

Virtual Assistant in Numbers

Virtual assistants tend to be cheaper than actual secretaries. Usually, you can have a virtual assistant for $10 per hour as the lowest price. Meanwhile, in Gabtech Global, the cost of a virtual assistant can go as low as $4 per hour. This is why having virtual assistants is a good choice for CEOs. About 59% of companies state that the lower costs are the reason why they prefer outsourcing virtual assistants. Meanwhile, other sources say that 57% of them prefer it because it helps them focus on the core business

As of 2020, the Intelligent Virtual Assistant (IVA) market was valued at $2.58 billion according to Mordor Intelligence. Additionally, it is expected to rise by up to $6.27 billion in 2026 with a rate of 36.45%. The factors behind this increase are the roles it fulfills like being a personal assistant and customer service agent.

It was also amplified during the pandemic where almost all businesses have switched to remote working or work-from-home setup. It was shown in the Spring 2020 Smart Audio Report where 77% of adults in the US changed their routines. With that, the demand for virtual assistants has increased and it resulted in their growth.

Other milestones in the virtual assistant industry include:

  • Since 2005, remote workers have increased by 115%.
  • In 2020, it was expected that 40% of US workers have switched to freelancing.
  • Up to 80% of corporations are planning on utilizing flexible workers more.

What’s in it for the Future

With the aforementioned numbers, it seems that the virtual assistant industry has been growing and will continue to grow. In the Statista survey, the outsourcing industry went up to approximately $85 billion and it would potentially keep growing. With that, more people are getting into becoming virtual assistants. Its remote setup is more suitable plus they can save more compared to being a full-time employee in an office.

On the other hand, outsourcing companies keep on growing as well. In the Philippines alone, the outsourcing industry has grown up to 46% with an annual growth rate of 20%. It is important to take note also that the Philippines is the fastest growing outsourcing industry, along with India. These countries produce virtual assistants for a cheaper price which helps companies save a lot of money.

Financial Growth of Virtual Assistants and Companies

Financially speaking, there is a lot of potential for the virtual assistant industry to grow. Workers can save more since they’re just at home. There’s no need to spend money on transportation, restaurant, etc. These virtual assistants who are working from work are said to be able to save money. The only thing needed for them to be able to work is a decent device and a stable internet connection. Once, they have those covered, they can work anywhere they want. The convenient setup of being a virtual assistant contributes to its growth and it encourages more people to become one.

On the other hand, the cheaper cost of virtual assistants helps companies thrive. With the money they can save, CEOs can focus on more pressing financial matters or invest. As a result, a higher income and financial growth become more possible.

Virtual assistants are in demand for a reason. Moreover, these numbers prove that they are thriving and will continue to thrive in the world of business. The virtual assistant industry is not just a temporary relief for those who were affected by the pandemic. The industry has also become a new career path as technology evolves.

How to Achieve Growth in the Workplace

How to Achieve Growth in the Workplace

Adulting is not as easy as it seems. For starters, you have to prioritize survival by having a job and getting paid for it. Also, you have to manage your finances, ensure that there’s food on the table, save money for emergencies, and more. Because of that, sometimes we can’t have time for ourselves. We can’t have time for growth mentally, emotionally, career-wise, and financially. Hence, oftentimes it is up to our workplace to help us grow.

Why is it Important?

Having a workplace that doesn’t think of its employees as commodities cultivates a healthy environment and makes room for growth. Mentally and emotionally, employees can grow into more mature and professional people. Career-wise, employees can attain new skills and work attitudes that could give them more opportunities. With all these considered, financial growth is also possible.

Another reason why this is important is that having growth present within the company provides security. This doesn’t only apply to employees, but also to employers and executives. In the perspective of employees, when there is growth in their workplace, it is less likely for them to leave. This gives them financial security since they don’t have to worry about finding other jobs. Meanwhile, employers and executives can secure an employee’s dedication and loyalty when they can provide a healthy workplace.

How to Cultivate Growth in the Workplace

Depending on the type of industry a company is focused on, there are different ways of cultivating growth. However, there are general guidelines to live by that can be applied to all types of companies.

Improve Communication

When we talk about communication, it is not just limited to exchanging information via email or anything similar alone. Communication in this aspect also refers to understanding what the job and position entail. When people understand where they stand and their responsibilities, they can invest in it and make room for improvements and growth. Employees can use their creativity and dedication to make the company better and grow.

In addition, an exchange of ideas should be encouraged within the company. Not just that, but having an open mind and heart during the exchange of ideas is equally important. This helps in cultivating initiatives and solutions within the company. It also promotes a healthy discussion where everyone’s opinion matters.

Lead and be Led

A working mentorship environment is also helpful in achieving workplace growth. Having an effective leader who can set a good example to their subordinates can create ripples of good work ethics. Meanwhile, openness to being mentored regardless of status and position creates an environment where everyone can depend on one another. Having these qualities in a workplace encourages growth, initiative, and responsibility.

Apply and Encourage Work Ethics

It is understandable that in a workplace, there is a hodgepodge of personalities. People with different backgrounds, upbringings, and cultures. It is imperative for any company to be open-minded about diversity and accept that. However, there still should be a set of rules and principles that should be followed. Proper time management, performing within the acceptable moral conduct–these are just some of it. Establishing and maintaining work ethics raises the morale of the company and lessens discrepancies.

Celebrate Success, Whether Big or Small

When it comes to achieving growth, boosting everyone’s morale is important. With that, employers should give recognition to their employee’s hard work and milestones. Whether it’s getting a deal with another huge client or submitting reports on time, it has to be recognized. But this doesn’t mean bosses should give bonuses every single time something gets done–that’s not financially wise.

Bonuses should be given for bigger milestones as a form of recognition for the employee’s hard work. However, proper recognition should still be given to smaller successes in the company. It can be a mere thank you, a small pizza party, or anything similar.

Provide Constructive Feedback

For the company to grow and develop skills-wise, providing feedback for people’s output is important. This will let them know if everyone is doing their jobs properly and if there’s any room for improvement. As a result, people can improve their skills and even develop new ones.

For this to work out well in the company, proper delivery, and acceptance of feedback are important. When providing feedback, always be considerate of people’s feelings and focus on improving their performance. At the same time, the receiver should keep an open mind and accept feedback as a way for them to be better.

Give Opportunities and Be Open for Opportunities

Lastly, making room for opportunities is important in the workplace. This is important aside from making the employees feel that they are valued and establishing a growth mindset. Growth is not just limited to skills and morals alone, a financial opportunity is needed as well.

Employees need to know that working there can sustain them financially. Moreover, employees need to know that all of their efforts are worth it because they can climb the corporate ladder. On the other hand, employees should welcome opportunities as they come as well. As much as possible, they are encouraged to accept opportunities if it put them in a better place.

Whether a team member is assigned in real estate or back office, Gabtech Global has carefully chartered its workflows. This ensures that the employees are able to enrich their skills and competencies while having the opportunity to grow into leadership roles in the company. Gabtech believes that each individual has what it takes to carve his own path. That’s why support and encouragement towards the employees are important. This exhibits a proactive and positive attitude in delivering winning results as they embark on a fulfilling career.

Unhappy Customers Can Be Very Expensive

Unhappy Customers Can Be Very Expensive

Customers can be quite demanding, if not a lot. From back then until now, customer service is still one of the most challenging works out there. They usually demand responses as soon as possible, if not instant. Also, they always demand from anyone for customer support may it be through voice, chat, social media, or email.

Beyond here is a personal account of a virtual assistant’s journey and experience with a troublesome customer. Learn about the key points and what to do in case it happens.

How the Customer Trouble Began

I have a client that sells a variety of supplements online. Their products vary from weight loss, anti-aging, to CBD oil mostly on a trial program. A few months ago, they had a surge in sales volume. However, we were not given a proper heads-up prior to the sales ramp.

Our team was drowning with calls and drop rates were hitting historical highs of 30 to 40% in some days. It took us a week to ramp up our agent count but by then, we’ve had thousands of unhappy customers. To make things worse, a good portion of it called their banks demanding a charge-back. The issue ballooned so fast that the client ended up losing their merchant account due to excessive chargeback. Aside from having over $200,000 in chargeback fees, the client wasn’t able to generate $100,000 in daily revenue.

In hindsight, I think the issue could have been avoided had there been a proper call volume forecast. That was the best approach during a situation such as this.

Here’s the reality in customer service: customers are impatient. They are incredibly demanding. I mean, aren’t we all? But that doesn’t mean it’s something you can’t deal with.

I did data analysis for weeks to figure out the correlation between customers from that time. I analyzed those who called 800 but didn’t reach an agent and those who called their banks for a chargeback. Then, the results show that over 70% of them didn’t attempt to call 800 again nor send an email. Basically, they just called their banks to ask for a chargeback instead of calling the customer service. Doing so could’ve gotten them a refund or an order cancellation.

Best Solution for Unhappy Customers

For companies who sell a recurring charge model especially online stores, it is very critical to have close communication. This is especially crucial between the marketing and customer service teams on sales ramp-up schedules.

It is also ideal to work with a customer service company that can provide on-demand agents with per-minute charging. This model is the most cost-effective for the merchant and also the most recommended. It is because the cost of customer service only increases as the sales volume increases. Moreover, if a merchant’s call volume is consistent, an hourly service model will become cheaper in the long run.

With Gabtech Global, you have more time to develop your brand. You can finally focus on designing and building new strategies for future developments. The real secret to success is knowing how to reach out to your customers and respond to them. It’s time that you set yourself apart from the competition and be recognized for the fantastic customer service that you offer.